Product management is an organizational function that accompanies every stage of the product life cycle: from development to positioning and pricing, focusing primarily on the product and its customers.
To create a competitive product, product managers take into account the interests of customers in relation to the company and make sure that the voice of the market is heard and taken into account. Thanks to this focus on the customer, managers regularly deliver better and more high-tech products.
In technologies where established products are quickly being replaced by new and better solutions, a deep understanding of customers and the ability to create custom solutions for them is more than ever required. This is where product management comes in.
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