1. Use analytics to target the right audience
All social media sites provide their own version of analytics: Facebook, Instagram, LinkedIn, Twitter - they all provide extensive information on your account. You should check in on your analytics at least once a month to make sure that your content strategy is working.
2. Optimize your profile on the right platform
Make your profile easy to find for all those folks looking to research you. Fit in as many keywords as you can naturally, add a brand logo or photo that is easy to recognize, and simplify your username.
3. Share content people want to see
You’ll need to balance the amount of sales content you share. You should also be sharing different types of content - video, photo, story, Reels, etc. Again, look into your analytics. What posts are getting the most interaction?
4. Utilize tagging and hashtags
Hashtags and tags are a great way to get new eyes on your content. Use trending hashtags to participate in current events that are relevant to your business.